Mark-Making: Tips and Hints – Chapter 3
👉 Recipes for a successful entrepreneurial venture
With Matteo Atti, CMO at VistaJet
▶ The Mark Challenge is a business plan competition powered by the International University of Monaco (IUM) that connects students, alumni, academic professionals, and business leaders worldwide.
Matteo Atti is the CMO at Vista, the world’s largest on-demand private aviation group. His marketing and business expertise spans over 15 years of working with leading global luxury, fashion, and telecommunications brands. Matteo started his career at Gucci during the Tom Ford tenure. Moved to Finland with Nokia to lead campaigns and retail communication ecosystems for over 200,000 shops. Back to fashion, he headed the business development team for Bottega Veneta, catering to the luxury fashion elite. In London, he worked alongside Sir Paul Smith to inject a customer-centric approach into the brand touchpoints and refocus the business around its core attributes, products, and brand. At Vista, Matteo heads a global team in charge of the entire customer journey, from market research to client acquisition, CRM, press, events, adv, and digital, and harnessing insights about its UHNWI to introduce exciting innovation programs. Matteo holds an MA in Communication Science from Bologna University and a business qualification from Insead. He is also a lecturer in Luxury Business Development at the International University of Monaco.
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