👉 June 29 – July 10, 2026 | On Campus, Monaco

DESCRIPTION

• These two-week programs offer students an immersive learning experience at the crossroads of luxury, sport, communication, and international business. The curriculum combines core courses shared by all participants with specialized tracks, allowing students to deepen their knowledge in either Luxury Business & Communication or Sport Business Management.

• Through a blend of lectures, case studies, group projects, guest speakers, and field visits, students gain both theoretical foundations and practical insights into two dynamic industries. Monaco itself serves as a living laboratory, providing a unique perspective on global luxury brands, major sporting events, international governance, and multicultural professional environments.

TRACKS

✔ Luxury Business & Communication

This track is designed for students seeking a deep understanding of the luxury industry, with a focus on branding, marketing, communication, and digital strategies.

Students explore how luxury brands build value, exclusivity, and long-term brand equity through storytelling, customer experience, and carefully controlled communication channels. Particular emphasis is placed on digital transformation while maintaining brand identity and prestige.

Using real-world case studies, company visits, and Monaco-based examples, students gain a comprehensive understanding of luxury brand management in a global, highly demanding environment.

✔ Sport Business Management

This track provides students with an in-depth understanding of the business, branding, and governance aspects of the international sports industry.

Students analyze how sports organizations, clubs, events, and athletes build strong brands, engage fans, and create value in a globalized, commercialized environment. The program also explores international sport governance, regulatory frameworks, ethical challenges, and integrity issues.

▶ 𝐂𝐡𝐞𝐜𝐤 𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞: https://www.monaco.edu/en/program/summer-school/

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