29 Avril 2022
The Monaco MBA Webinar series – Luxury Brand Destinations
? LUXURY BRANDS AND BRAND DESTINATIONS: WHEN INNOVATION MEETS TRADITION
Hosted by industry experts who also happen to be Monaco MBA faculty members.
✔ The keys to creating, growing, and sustaining luxury brands are fairly well known today. But as luxury moves from branded products to services and now to integrated and emotional experiences, the ability to create luxury brand destinations is becoming pivotal to the industry.
✔ In this webinar, Dr. Marika Taishoff, Director of the Monaco MBA Program and luxury services expert, and Mr. Axel Hoppenot, former EVP Sales & Marketing of the Monte-Carlo Societe des Bains de Mer, discussed the critical success factors in creating and sustaining luxury brand destinations.
© 2022/2026 International University of Monaco
L’International University of Monaco (IUM) est une école de commerce anglophone dédiée à la formation de futurs cadres et dirigeants originaires du monde entier dans des domaines d’activités à forte valeur ajoutée.
Elle offre des formations Bachelors, Masters, MBA et DBA dans des secteurs emblématiques de la Principauté : le luxe, la finance, le management international et le management du Sport.
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