“Le strategie del lusso sono state inventate in Europa e sviluppate in tutto il mondo principalmente da aziende francesi e italiane” (J.N.Kapferer, V. Bastien, 2012).

Monaco situata tra questi due paesi, rappresenta il luogo ideale dove gli studenti possono apprendere i paradigmi del lusso in classe e vivere il lusso al di fuori dell’aula.

Dal 2006 IUM ha sviluppato la Laurea magistrale in Luxury Management, considerando le esigenze di un segmento in continua evoluzione e lavorando a stretto contatto con i più grandi player del settore e marchi emergenti.

Il programma mira a dare agli studenti: una solida base nel Luxury Management, trasmettendo il quadro teorico, le dinamiche, i codici concentrandosi sulla Customer Experience del lusso. In 15 anni, la nostra laurea magistrale in Luxury Management ha formato una grande comunità di Alumni, ben consolidata e in continua crescita in decine di paesi, che lavorano in tutti i settori del lusso.

After the first edition in 2021, where over 150 UHNWI professionals joined an exclusive event about the UHNWI Customer Journey online and offline at the Monaco Yacht Club, we launched the second edition with the Yacht Club of Monaco on the 27th of June at the Yacht club.
This edition focused on The 21st Century Uber Luxury Client – Insights from practice and research.

The Monaco Ocean Protection Challenge is an international business plan pitching competition showcasing new business concepts and models with a measurable positive environmental impact on the ocean.

The competition is open to students in different fields from around the world, as well as to entrepreneurs who have set up their businesses in the past 2 years.

Listen to what Marilia Berges, Spanish, says about her journey at IUM as a Master’s student.

DON’T BE AFRAID TO DREAM BIG
Try to understand who you are and what you love to do.
We will help you discover Luxury’s new generation of opportunities and select the best companies working in the field that you dream of and desire.

[TIPS for your CAREER]
? Which FINANCE specialization should you choose?
Choosing the right finance specialization is key to making your degree even more valuable to a future career in this field.
? PART 2: Private Banking & Wealth Management
A must-see video for all students interested in working in the finance industry but who don’t know in which sector yet.
With Dr. Grégory Moscato, MSc in Finance Program Director.

[TIPS for your CAREER]
? Which FINANCE specialization should you choose?
Choosing the right finance specialization is key to making your degree even more valuable to a future career in this field.
? PART 1: Hedge Funds and Private Equity
A must-see video for all students interested in working in the finance industry but who don’t know in which sector yet.
With Dr. Grégory Moscato, MSc in Finance Program Director.

Interested in the luxury industry but don’t know in which field yet?
Listen to our alumna and get insights about her job and career path.
With AnneJulie Désiré.